COMPETITIVENESS AND CRITERIA FOR SELECTION OF EDUCATIONAL PROGRAMS

Anastasiya A. Stukalova () and Irina B. Stukalova ()
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Anastasiya A. Stukalova: Plekhanov Russian University of Economics
Irina B. Stukalova: Plekhanov Russian University of Economics

Annals of marketing-mba, 2019, vol. 4

Abstract: The purpose of the study is to prove the growing importance of an independent assessment of the quality of educational programs as a result of professional and international accreditation for the target audience. The growth of interest of the target audience to the results of the evaluation of the quality of educational programs, as a measure of their competitiveness was proved empirically. The methodological basis of the study was the abstract-logical and historical principles of scientific knowledge. The authors used statistical analysis and survey methods.

Keywords: competitiveness; educational program; professional and public accreditation; international accreditation. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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