COLLABORATION AND INFLUENSER-MARKETING AS AN ALTERNATIVE TOOL FOR LOW-BUDGET PROMOTION

Olga N. Zhiltsova ()
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Olga N. Zhiltsova: Financial University under the Government of the Russian Federation

Annals of marketing-mba, 2019, vol. 4

Abstract: The article considers the strategy of collaborations in Influencer marketing taking into account modern trends. The article presents statistics on the development of social networks in Russia and the world in order to determine the necessary factors and formats for considering the possibilities of using small and micro businesses and making a decision in favor of collaborations, followed by an algorithm for planning a campaign to promote business through Influencer marketing.

Keywords: collaboration; social networks; cross-marketing; influencers; bloggers; Influencer marketing. (search for similar items in EconPapers)
JEL-codes: D47 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_8_19

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