MARKET OF SERVICES AS OBJECT OF MARKETING RESEARCH (ON THE EXAMPLE OF MARKET OF SERVICES OF FREEZING AND REFRIGERATING WAREHOUSES OF OMSK CITY)

Nataliya Puzina () and Katunina Natalya ()
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Nataliya Puzina: Dostoevsky Omsk State University
Katunina Natalya: Dostoevsky Omsk State University

Annals of marketing-mba, 2019, vol. 4

Abstract: The article presents the methodology and results of marketing research of a specific market of services. The main purpose of the work is to determine the most optimal rental option and conditions of maintenance of refrigerating and freezing warehouses in the conditions of a specific market. The methodology of the study included two stages of the study: desk and field. The main applicable method of the second stage of the study is polling. As a key result it is possible to highlight the list of addresses of location of warehouses with the most favorable conditions in Omsk city, identification of seasonality factor in this market, determination of factors of influence on the side of demand in the market under consideration.

Keywords: refrigerated warehouses; freezer warehouses; marketing research. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_23_19

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