GENERATION Z AND THE FUTURE OF EDUCATION: GAMIFICATION AS ONE OF THE POSSIBLE SCENARIOS FOR TEACHING FUTURE MARKETOLOGISTS

Ilya M. Markin ()
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Ilya M. Markin: Plekhanov Russian university of economics

Annals of marketing-mba, 2019, vol. 4

Abstract: In the article’s analyzes people from generation Z, gives a detailed description of their life attitudes. Also examines the example of gamification in business and the possibility of use it for educating generation Z.necessary competences of experts in the field of pricing.

Keywords: generation Z; social network; gamification; marketing professional standard (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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