PR TECHNOLOGIES AND ANTI-ADVERTISING IN THE POLITICAL PROCESS: UKRANIAN TELEVISION'S RELIGIOUS DISCOURSE RESEARCH

Aliaskarova Z. A. () and Doroshko A. S. ()
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Aliaskarova Z. A.: St. Petersburg State University
Doroshko A. S.: St. Petersburg State University

Annals of marketing-mba, 2020, vol. 2

Abstract: This paper describes the theoretical possibilities of PR and anti-advertising as well as it's practical implementation in the political process in Ukraine during 2018-2019 period. PR and anti-advertising have been analyzed in connection to religious discourse, as means and methods of political struggle in the media. Religious discourse was one of the pre-election year's central themes, that is why it was chosen for researching.

Keywords: PR; anti-advertising; political discourse; political process; religious discourse; Ukraine (search for similar items in EconPapers)
JEL-codes: F68 M31 (search for similar items in EconPapers)
Date: 2020
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