Annals of marketing-mba

2010 - 2023

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().

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2018, volume 1

THE DEPENDENCE OF THE RUSSIAN ECONOMY FROM THE RAW MATERIAL BRANCH AND POSSIBLE SOLUTIONS FOR THIS PROBLEM

Valeria Cheretskikh

THE STRATEGY OF INNOVATIVE ORGANIZATIONS, FROM RESEARCH TO MARKETING

Pashkus Natalia A. and Pashkus V.Y.

THE DRIVING FORCES OF INFLATION AND THE MECHANISMS FOR THEIR IMPLEMENTATION IN THE RUSSIAN ECONOMY

Tatiana V. Kotsofana

SOCIAL RESPONSIBILITY OF BUSINESS: APPROACHES AND PRECONDITIONS

Koltsova Anna A. and Starobinskaya Nadegda M.

FEATURES OF PROMOTION OF A CONSTRUCTION COMPANY IN THE MARKET OF HOUSING CONSTRUCTION IN PERM

Kersina Evgenia and Khachikyan Elina

LOBBYING AS A TOOL OF ECONOMIC POLICY: EMPIRICAL ANALYSIS AND DIRECTIONS OF RESEARCH

Zyuzina Lina A.

NEW PUBLIC MANAGEMENT: PRINCIPLES, ADVANTAGES AND DISADVANTAGES

Ermakov Yuri and Krasnikova Tatiana S.

MARKETING OF THE BREAD DEPARTMENT OF THE LOCAL RETAIL NETWORK

Antineskul Ekaterina A., Yasireva Anna A. and Spitsyna Elizaveta

THE UNIVERSITY BRAND AS THE BASIS OF ITS COMPETITIVENESS IN THE NEW ECONOMY

Aliaskarova Zhamilla A.

Developing brand of the city by creating medium-level city sights

I.M. Markin

2017, volume 3

THE CREATION OF A STRONG CULTURAL BRAND OF ST. PETERSBURG BY DEVELOPMENT OF THE ART MARKET

Pashkus Margareth V.

PRIMARIES: MARKETING ANALYSIS WITHIN THE FRAMEWORK OF THE CONCEPT OF «DISRUPTIVE VS SUPPORTING INNOVATIONS"

Maricka Otreshko

EXTERNAL AND INTERNAL INFORMATION SYSTEMS MARKETING DATA INTEGRATION TO HAVE TO SYNERGY EFFECT

Korobkov S.A.

FACILITY MANAGEMENT – METHOD OF EFFECTIVE DIRECTION IN ORGANIZATION

Ignatova Anna M.

FACILITY MANAGEMENT – METHOD OF EFFECTIVE DIRECTION IN ORGANIZATION

Gregova Elena

SOME ASPECTS OF THE MANAGEMENT OF SOCIAL POLICY: RUSSIA SOCIAL OR VICARIOUS STATE?

Ivav Blagikh

DESK RESEARCH OF THE MARKET OF COMPONENTS FOR INDUSTRIAL PRODUCTS

Andreev S.N., Dolgova M.V. and Yevseyeva J.

THE NEW ECONOMY: THE DOMINANCE OF INTANGIBLE ASSETS FOR BRAND DEVELOPMENT

Aliaskarova Zhamilla A.

POSITIONING AND PROMOTION OF INDUSTRIAL BRAND IN THE MARKET OF FINAL CONSUMERS

Averchenko K.S.

RUSSIAN FLOOR COVERINGS MARKET OVERVIEW AND PERSPECTIVES

Rizhamadze M.O.

BUILDING A MODEL FOR ASSESSMENT OF HEALTHCARE INSTITUTIONS’ COMPETITIVENESS

Pashkus Natalia A. and Pashkus V.Y.

2017, volume 2

RELATION OF QUALITY AND EFFECTIVENESS OF MEDICAL SERVICES AS A FACTOR OF COMPETITIVENESS OF HEALTH ORGANIZATIONS

Pashkus Natalia A., Pashkus V.Y. and Chemlyakova Asya D.

ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS

Mamedova Elena and Iakushkina Anna A.

MARKETING STRATEGIES OF LOW-COST AIRLINES IN RUSSIA

Zhukova Olesia A. and Ivashkova N.I.

INNOVATIVE PROCESSES AND NEW ECONOMY: CONCEPT AND DETERMINING DEVELOPMENT FACTORS

Ermakova Mariya Y.

PARTISAN MARKETING: ESSENCE, CONCEPTS AND FEATURES

Ermakov Yuri and Kirillov Anatoly

ECONOMIES OF COUNTRIES V4 AFTER JOINING THE EUROPEAN UNION

Gregova Elena

REGULATION OF ECONOMICS: CONCEPT, NECESSITY, CONDITIONS FOR MODERN RUSSIA

Asadulaev Asadula Â. and Kirillovskaya Alla A.

MODERN PR-TECHNOLOGIES IN THE CONDITIONS OF THE NEW ECONOMY

Antonova Angelina M. and Lipinskaya Anastasia À.

FIRM IN THE NEW ECONOMY: THE THEORIES OF MOTIVATION AND THE RESULTS OF THEIR APPLICATION

Aliaskarova Zhamilla A.

PREREQUISITES FOR THE IMPLEMENTATION OF THE FRAME MODEL IN MARKETING PLANNING

Pogorilyak B.I.

COMPLEX OF MARKETING FOR A NEW PRODUCT USING THE EXAMPLE OF ORGANIC FERTILIZER

Shushakova Anna A. and Novikova Ksenia V.

2017, volume 1

INDUSTRIAL POLICY: TOOLS AND INDICATORS

Tokmakova Elena

CREATIVE ADVERTISING: THE CONCEPT, STRATEGY IMPLEMENTATION

Ermakov Yuri and Starobinskaya Nadegda M.

MARKETING ORIENTATION ACTIVITY OF THE MODERN RUSSIAN UNIVERSITY

Ermakov Yuri and Ermakova Mariya Y.

SALES POLICY OF PROCESSING ORGANIZATIONS IN THE POULTRY MARKET

Antineskul Ekaterina A. and Yasireva Anna A.

"NEW BREATH" MARKETING POLICY OF MEAT PROCESSING COMPANIES

Antineskul Ekaterina A. and Bulycheva Ulyana A.

NEW ECONOMY: NEW REALITY AND MOTIVATION OF CONSUMERS

Aliaskarova Zhamilla A.

2016, volume 3

ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS

Pashkus V.Y.

ADVERTISING AS PART OF COMPLEX MARKETING COMMUNICATIONS UNIVERSITY

Ermakov Yuri and Starobinskaya Nadegda M.

ARCHITECTURE CONSTRUCTION BRAND WHOLE

Dolgikh Uliana O.

STUDENTS EXCHANGE IN RUSSIA: CONDITIONS AND REASONS FOR REALIZATION

Aliaskarova Zhamilla

ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING

Chirkova Elena

ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING

Chelovan Anastasia

ANALYSIS OF TENDENCIES OF DEVELOPMENT OF SEARCH ENGINES AND THE STRUCTURE OF SEARCH QUERIES OF INTERNET USERS

Tultaev T.A.

THE ANALYSIS OF INVESTMENT APPEAL OF THE ART MARKET OBJECTS

Pashkus Margareth V.

PRICE / QUALITY STRATEGY OF “UKH “BOBRUISKAGROMASH” ON THE MARKET OF THE RUSSIAN FEDERATION

Babynina H. M.

MODEL ASSESSMENT OF EFFICIENCY OF EDUCATIONAL SERVICES IN CHANGES IN THE VOLUME OF BUDGET FINANCING

Pashkus Natalia A.

2016, volume 2

REBRANDED AS ONE OF THE TOOLS INCREASE COMPETITIVENESS OF THE COMPANY ON THE MARKET

Panova Ekaterina

SOURCING STRATEGY IN THE CHANGING POLITICAL AND ECONOMIC CONDITIONS

Nikishkin Valeriy, Tverdokhlebova Maria and Ivanov Gennadiy

EVALUATION BASED ON MARKETINGINDICATORS OF PROFIT

Musatov B.V. and Musatova Zh.B.

DIGITAL SPACE AS AN ECONOMIC FACTOR OF INTERNET MARKETING

Meshkov A.A.

SITUATIONAL APPROACH IN MARKETING PLANNING

Efimova D.M.

GUERRILLA MARKETING IN RUSSIA (PERSONAL SALES)

Ermakov Yuri and Ermakova Mariya

TOOLS OF PROMOTION IN SOCIAL NETWORKS (SOCIAL MEDIA MARKETING AND SOCIAL MEDIA OPTIMIZATION)

Gasymova Gyulnara

THAT IMPORTANT PASSENGERS OF THE MOSCOW CITY PUBLIC TRANSPORT?

Artemchuk M.I., Nuzhdina A.V., Pjatova D.R., Osetrova E., Lindenbaum Ju. and Efimova D.M.

NEW ECONOMY: FROM THE BASICS TO THE ANALYSIS OF THE FACTORS AFFECTING CONSUMER DEMAND

Aliaskarova Zhamilla A.

A STUDY OF YOUTH VALUES AND CONSUMER PREFERENCES

Efimova D.M., Meshkov A.A., Musatov B.V. and Evseeva D.

RUSSIAN SYSTEM OF EDUCATION IN THE INNOVATION ECONOMY: PROBLEMS OF THE STATE POLICY IN THE PERSONNEL TRAINING AREA

Pashkus Natalia A.

HIGH SCHOOL IN THE NEW ECONOMY: THE MODERN FINANCIAL COMPETITIVENESS INSTRUMENTS

Pashkus V.Y.

THE DEVELOPMENT OF CREATIVE BRAND OF THE CITY (ON AN EXAMPLE OF TOMSK)

Dolgikh Uliana O.

ASSESSMENT OF COMPETITIVENESS OF SHIPBUILDING INDUSTRY IN RUSSIA

Tuliakova Irina R.

COMPARATIVE STUDY OF YOUNG ACTIVE CONSUMERS AS MOBILE APP USERS IN RUSSIA AND EUROPE

Skorobogatykh Irina I., Grineva Olga O., Ahtijainen Anneli, Ahtijainen Annikki, Collu Giulia and Levanen Anna

HOLISTIC MARKETING CONCEPT FOR SMALL AND MEDIUM BUSINESSES

Roman Sidorchuk

INTERNATIONAL ECONOMIC SANCTIONS:ANALYSES OF THE CASE WITH RUSSIA IN 2014

Rogov Mikhail I.