RELATION OF QUALITY AND EFFECTIVENESS OF MEDICAL SERVICES AS A FACTOR OF COMPETITIVENESS OF HEALTH ORGANIZATIONS

Pashkus Natalia A. (), Pashkus V.Y. () and Chemlyakova Asya D.
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Pashkus Natalia A.: Herzen State Pedagogical University
Pashkus V.Y.: St. Petersburg State University
Chemlyakova Asya D.: Russian State Hydrometeorological University

Annals of marketing-mba, 2017, vol. 2

Abstract: Today, in the context of toughening of global competition in the field of health care and the efforts that different countries of the world spend on improving the efficiency of the public sector of economy, the problems associated with determining the factors of competitiveness of healthcare organizations come to the fore. The research conducted by the authors showed that assessing the competitiveness and development potential of medical companies with the Keigan-Vogel positioning map often gives incorrect results. The study showed that a significant part of errors is due to an incorrect evaluation of the quality and effectiveness of medical services, which necessitates a clear delineation of these concepts. The work shows how these indicators effect on competitiveness of organizations in the health sector and what happens if we do not distinguish between these two concepts.

Keywords: medical services; Keigan-Vogel positioning map; the quality of medical services; perceived quality of medical services; the effectiveness of medical services; competitiveness; public health policy. (search for similar items in EconPapers)
JEL-codes: H51 I11 (search for similar items in EconPapers)
Date: 2017
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