ART CRITICISM AND ANALYSIS AS FACTORS AFFECTING ARTWORK PRICING

Chirkova Elena ()
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Chirkova Elena: Vyatka state agricultural Academy

Annals of marketing-mba, 2016, vol. 3

Abstract: In modern world of the developing technologies, new methods of investigating consumer reaction to marketing activities are of particular importance. The article deals with the essence of neuromarketing, simple and complex tools of neuromarketing, and offers the model of neuromarketing as a unique way of studying the consumer behavior, which contains many concepts and relations of neuromarketing, «pluses» and «issues», that provides a comprehensive approach to the assessment of this phenomenon. Special attention is given to neuromarketing in the nonprofit sector.

Keywords: neuromarketing; neuromarketing research; tools of neuromarketing; consumer behaviour. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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