MODERN PR-TECHNOLOGIES IN THE CONDITIONS OF THE NEW ECONOMY

Antonova Angelina M. () and Lipinskaya Anastasia À. ()
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Antonova Angelina M.: Inter-settlement Library of the Vyborg District
Lipinskaya Anastasia À.: St. Petersburg State University

Annals of marketing-mba, 2017, vol. 2

Abstract: The article shows the role and importance of PR in the New Economy, examines the basic principles of PR, through which you can promote all sorts of goods, ideas, concepts, creating a kind of myth. The article states that only taking into account the specific nature of this or that field of activity, the use of this tool will bring success. An example with the promotion of a gothic novel shows the need to create the right myth for attracting the target audience.

Keywords: New Economy; Public Relations (PR); PR Technologies; Gothic Novel. (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_2_17

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