GUERRILLA MARKETING IN RUSSIA (PERSONAL SALES)

Ermakov Yuri () and Ermakova Mariya ()
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Ermakov Yuri: The Russian State Hydrometeorological University
Ermakova Mariya: Saint Petersburg state University of Economics

Annals of marketing-mba, 2016, vol. 2

Abstract: In a difficult economic situation in which Russia finds itself, marketing specialists try to use new marketing tools. No wonder that guerrilla marketing is becoming increasingly popular. The article describes the use of the concept of guerrilla marketing, personal sales

Keywords: marketing; guerrilla marketing; personal sales. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_4_16

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