ADVERTISING AS PART OF COMPLEX MARKETING COMMUNICATIONS UNIVERSITY

Ermakov Yuri () and Starobinskaya Nadegda M. ()
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Ermakov Yuri: Russian State Hydro meteorological University
Starobinskaya Nadegda M.: Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2016, vol. 3

Abstract: The article discusses the need for universities modern complex of marketing communications. It is noted that advertising - the most actively used by Russian universities the tool set of integrated marketing communications, given its characteristics.

Keywords: University; the University of Marketing Communications; model 7P; advertising. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_8_16

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