FIRM IN THE NEW ECONOMY: THE THEORIES OF MOTIVATION AND THE RESULTS OF THEIR APPLICATION

Aliaskarova Zhamilla A. ()
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Aliaskarova Zhamilla A.: St. Petersburg State University

Annals of marketing-mba, 2017, vol. 2

Abstract: The article shows some theories of staff motivation, which can contribute to successful functioning of the firms in the New Economy. Their application allows the company to retain and stimulate qualified specialists, which is vital for its prosperity and development, because intellectual human capital is the leading strategic asset of the company and the main element of its competitive advantages.

Keywords: New Economy; the theories of staff motivation; intellectual human capital. (search for similar items in EconPapers)
JEL-codes: D11 M13 (search for similar items in EconPapers)
Date: 2017
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