MARKETING ORIENTATION ACTIVITY OF THE MODERN RUSSIAN UNIVERSITY

Ermakov Yuri () and Ermakova Mariya Y. ()
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Ermakov Yuri: The Russian State Hydro meteorological University
Ermakova Mariya Y.: Saint Petersburg state University of Economics

Annals of marketing-mba, 2017, vol. 1

Abstract: In order to succeed in the new economy, higher education institutions need a certain change in the philosophy of its activity - marketing orientation, which allows not only to maintain its position in the face of increasing competition in the education market, but also to successfully compete in this market

Keywords: University; marketing student orientation; educational services; intangible assets of the university brand. (search for similar items in EconPapers)
JEL-codes: I22 M31 O31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_4_17

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