"NEW BREATH" MARKETING POLICY OF MEAT PROCESSING COMPANIES

Antineskul Ekaterina A. () and Bulycheva Ulyana A. ()
Additional contact information
Antineskul Ekaterina A.: Perm State University
Bulycheva Ulyana A.: Perm State University

Annals of marketing-mba, 2017, vol. 1

Abstract: The article deals with the problem of marketing meat processing enterprises, the analysis of the media, and the estimation of the actual state of the livestock industry. Affected by political problems. Examines the positive and negative aspects of the introduction of anti-Russian sanctions in the livestock industry, and analysed their impact on the economy. Recommendations on areas of development of sales strategy of the market of meat and meat products by the example of Perm Krai.

Keywords: marketing policy; meat processors; production; profit; marketing; sanctions. (search for similar items in EconPapers)
JEL-codes: D2 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v1_17/Antineskul.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_2_17

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().