NEW ECONOMY: NEW REALITY AND MOTIVATION OF CONSUMERS

Aliaskarova Zhamilla A. ()
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Aliaskarova Zhamilla A.: St. Petersburg State University

Annals of marketing-mba, 2017, vol. 1

Abstract: This article describes some of the changes that have taken place in people's lives over the past century due to the increased pace of technological progress. In particular, the focus is on hedonism as the main ideology of the XXI century and its impact on the relationships change between the producers of goods and services and their consumers. In this regard, the author illustrates the realities of the New economy, in which the success of the company is achieved through the ability to create innovations.

Keywords: pace of technological progress; innovations; New Economy; globalization; brands; human capital; knowledge. (search for similar items in EconPapers)
JEL-codes: D11 M13 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_1_17

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