DIGITAL SPACE AS AN ECONOMIC FACTOR OF INTERNET MARKETING

Meshkov A.A. ()
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Meshkov A.A.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2016, vol. 2

Abstract: The article is devoted to the basic principles of the formation and development of the digital space as economic determinants that contribute to the emergence and development of e-business and Internet marketing. The peculiarities of the influence laws G. Moore, R. Metklafe, the concept of transaction costs R. Coase.

Keywords: digital space; G. Moor; R. Metcalfe; R. Coase; transaction cost; Internet marketing (search for similar items in EconPapers)
JEL-codes: D85 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)

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