PREREQUISITES FOR THE IMPLEMENTATION OF THE FRAME MODEL IN MARKETING PLANNING

Pogorilyak B.I. ()
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Pogorilyak B.I.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2017, vol. 2

Abstract: Need of continuous adaptation of modern enterprises to changeable environmental conditions and activation of effective use of a key resource of the 21st century – knowledge – assumes improvement of marketing planning models. The frame model of marketing planning represents the newest system of representation of nontechnical knowledge in the ways and by methods of technical science meeting the up to date requirements. Introduction of frame model in marketing planning of the enterprise becomes a perspective task in order to provide highly competitive positions on the market.

Keywords: frame model of marketing planning; intellectualization of management; management of activity of the enterprise; systematization of knowledge. (search for similar items in EconPapers)
JEL-codes: M31 O21 (search for similar items in EconPapers)
Date: 2017
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