Developing brand of the city by creating medium-level city sights

I.M. Markin
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I.M. Markin: Markin.IM@rea.ru

Annals of marketing-mba, 2018, vol. 1

Abstract: The article explores the issue of creating a strong city brand by creating city sights. Based on the case of the of Mishkin city as an example of a successful marketing strategy in the formation of an attractive brand city.

Keywords: Brand; city; city sights; Gold ring; Silver ring (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_10_18

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