RUSSIAN FLOOR COVERINGS MARKET OVERVIEW AND PERSPECTIVES

Rizhamadze M.O. ()
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Rizhamadze M.O.: AO "Tarkett Rus"

Annals of marketing-mba, 2017, vol. 3

Abstract: The article is devoted to Russian market of floor coverings, it describes the macroeconomic factors and their impact for flooring market development during 2008-2016 period. Also there is an estimation of key market trends, conclusions and recommendations for Producers and Distributors how to be adopted to new Russian market challenges.

Keywords: flooring market; macroeconomic factors; pricing; price; marketing mix. (search for similar items in EconPapers)
JEL-codes: D11 M13 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_11_17

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