Annals of marketing-mba

2010 - 2023

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().

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2019, volume 3

FEATURES OF THE PROMOTION OF UMBRELLA BRANDS IN RUSSIA AND ABROAD

Maisa E. Seifullaeva

MARKET IDENTIFICATION AND ITS PARAMETERS FOR DEVELOPING CONSUMER VALUE

Petr Y. Nevostruev

THE EFFICIENCY OF MARKETING EXPENSES: APPROACHES TO ASSESSMENT

Boris V. Musatov

OBJECTIVE AND SUBJECTIVE APPROACH OF FORMATION OF A MEASURE OF QUALITY OF SERVICE OF PASSENGERS OF PUBLIC TRANSPORT

Alexei Meshkov

RTM PERSONALIZATION OF THE OFFER IN REAL TIME BY THE EXAMPLE OF A TELECOMMUNICATION MARKET

Olga O.Grineva and Alexander P.Tsivlin

DIGITAL BUSINESS TRANSFORMATION: STRATEGY FOR SUCCESS

Galina Butkovskaya and Ekaterina Sumarokova

BUSINESS IN THE POST-DIGITAL ERA: OPPORTUNITIES, RISKS AND DEVELOPMENT STRATEGIES

Igor A. Arenkov and Alexander Kuntsman

PROBABLE TRANSFORMATIONS OF PRACTICE OF MARKETING ACTIVITIES IN RUSSIA

Sergey N. Andreev

USE OF DECOMPOSITION EVALUATION OF FINANCIAL PRODUCT BY LEVELS OF MULTIATRIBUTIVE MODEL

Svetlana P. Azarova

INTERNET-MARKETING AS AN INSTRUMENT OF RELATIONSHIP MARKETING IN SHOPPING CENTERS’ INTERACTION WITH BUYERS

V.V. Nikishkin and V.V. Tsimbaev

MARKETING OF INNOVATIVE STARTUP STAGES

Boris Tokarev

PECULIARITIES OF FORMING ATTRACTIVENESS OF THE TERRITORY OF THE CITY FOR TOURISTS

Rita Y. Stytsiuk and T.P. Rozanova

SOUND ATMOSPHERE’S INFLUENCE ON THE CONSUMER BEHAVIOR AT THE RETAIL TRADE OUTLETS

Irina Skorobogatykh, Nikolay Perepelkin and Olga Rykalina

THE EXPERIENCE OF TEACHING ON THE STUDENT TEAM CONSULTING PROCESS IN THE INSTITUTE OF MARKETING AT THE STATE UNIVERSITY OF MANAGEMENT (SUM)

Igor V. Semenov

2019, volume 2

ECONOMIC ASPECTS OF THE MILITARY OPERATION OF THE AIR AND SPACE FORCES OF THE RUSSIAN FEDERATION IN THE SYRIAN ARAB REPUBLIC

Daniil A. Phedotov

FEATURES OF MARKETING OF RELATIONS WITH CLIENTS OF AUTOMOBILE DEALERS

Ksenia V. Brezgina, Ekaterina A. Antineskul and Alena V. Popova

CREATING A STRONG CULTURAL BRAND: AREA OF CULTURE, BREAKTHROUGH POSITIONING AND THE ART MARKET

Vadim Y. Pashkus and Margareth V. Pashkus

BREAKTHROUGH POSITIONING OF SECONDARY VOCATIONAL EDUCATION INSTITUTIONS IN THE ERA OF GLOBALIZATION

Natalia A. Pashkus

MODERN INDUSTRIAL POLICY: PRIORITIES FOR THE DEVELOPMENT OF A REGIONAL INNOVATIVE SYSTEM AND PROBLEMS OF IMPORT SUBSTITUTION

Vadim Y. Pashkus and Lina A. Zyuzina

TO THE QUESTION OF THE DEVELOPMENT OF A REGIONAL INNOVATIVE SYSTEM IN THE EPOCH OF IMPORT SUBSTITUTION (ON THE EXAMPLE OF POLYMER CLUSTER)

Tatiana A. Koulakova

ART MARKET: DISTINCTIVE FEATURES AND VALUE OF ART OBJECTS

Anna A. Koltsova and Nadegda M. Starobinskaya

FEATURES OF THE PROMOTION OF UMBRELLA BRANDS IN RUSSIA AND ABROAD

Ekaterina A.Antineskul and Diana A.Matveykina

PUBLIC-PRIVATE PARTNERSHIP: PROBLEMS AND SOLUTIONS

Aliaskarova Zhamilla A.

2019, volume 1

ORGANIZATIONAL CULTURE: BASIC CONCEPTS AND ELEMENTS

Nadegda M. Starobinskaya and Boris O. Baltykov

GEOGRAPHIC INFORMATION SYSTEMS IN THE MARKETING OF BUSINESS STRUCTURES

Roman Sidorchuk

JAPANESE EXPERIENCE OF PERSONNEL MANAGEMENT: BACKGROUND, CULTURAL UNIQUENESS AND CHALLENGES OF THE NEW ECONOMY

Pashkus Natalia A. and Pashkus V.Y.

PLANNING COSTS ON MARKETING AND EVALUATION OF THEIR RESULTS IN RUSSIAN COMPANIES

Boris V. Musatov

CONTENT CREATION FOR SHOPPING MALLS PROMOTION IN SOCIAL NETWORKS (SMM-SocialMediaMarketing)

Natalia A. Zhikina and Ekaterina A. Ledentsova

CREATIVE MARKETING TOOLS: CREATIVE ADVERTISING AND CREATIVE STRATEGIES

Yu.V. Yermakov and Nadegda M. Starobinskaya

THE PROBLEM OF PRESERVING POSITIVE IMAGE AND REPUTATION OF THE FRANCHISING NETWORK

M.K. Gusev

TO THE QUESTION OF INVESTMENT IN ART OBJECTS: ART INDEXES

G.E. Alpatov and Yu.V. Yermakov

2018, volume 4

ANALYSIS OF THE INTERNATIONAL EXPERIENCE OF PRODUCT SELECTION FOR USE IN THE PROCESS OF FORMING A CONSUMER PRICE INDEX

Roman Sidorchuk

COMPETITIVENESS OF PUBLIC SECTOR IN THE NEW ECONOMICS: ADAPTATION, INFORMATIZATION AND "E-GOVERNMENT"

Pashkus Natalia A., Pashkus V.Y. and Volkova Anna V.

FEATURES OF MARKETING ACTIVITIES IN THE MARKET OF WEB DEVELOPMENT

Korobkov S.A.

ART MARKET: DISTINCTIVE FEATURES AND VALUE OF ART OBJECTS

Koltsova Anna A., Starobinskaya Nadegda M. and Chekmarev Oleg P.

BRANDING CITIES: BASIC CONCEPTS AND EXAMPLES OF STRATEGY IMPLEMENTATION

Polina K. Dragun

IMPORT SUBSTITUTION IN TERMS OF SANCTIONS AND COUNTER-SANCTIONS: SUCCESSES, PROBLEMS AND PROSPECTS

Aliaskarova Zhamilla A.

2018, volume 3

ASPECTS OF USING THE MARKETING MIX IN THE SPHERE OF PRESCHOOL EDUCATION

Chirkova Elena

THE ROLE OF EMPLOYERS' ORGANIZATIONS IN BRAND BUILDING OF THE PROGRAM "ENVIRONMENTAL DESIGN" IN SAINT-PETERSBURG STATE UNIVERSITY

Petrashen Eugenia P., Alferovsky Kirill A. and Tolstova Alexandra A.

STRATEGIC ALTERNATIVES OF MARKETING IN THE GLOBAL ECONOMY

Pashkus Natalia A. and Pashkus V.Y.

ART IN BRAND SPACE

Ekaterina S. Kusova

MONOPOLIZATION OF THE RUSSIAN ECONOMY AND THE EFFECTIVENESS OF THE ECONOMIC POLICY OF THE RUSSIAN GOVERNMENT

Tatiana V. Kotsofana

DEVELOPMENT OF THE CONCEPT OF MODERN BRANDING: AN EXAMPLE OF ART-MARKET

Koltsova Anna A., Starobinskaya Nadegda M. and Chekmarev Oleg P.

TRANSFORMATION OF INFORMATION FLOWS IN INTERNET MARKETING ACTIVITIES OF SMALL BUSINESSES

Artoym E. Kovalenko, Irina Y. Okolnishnikova and Victor M. Katochkov

EMPIRICAL ANALYSIS OF LOBBYING ACTIVITIES: PROBLEMS, APPROACHES, AND RESEARCH DIRECTIONS

Zyuzina Lina A.

2018, volume 2

MARKETING CHANNELS FOR THE DISTRIBUTION OF PHARMACEUTICAL PRODUCTS

Glazkova Ol'ga

SPECIFICS OF PRICE POLICY OF THE COMPANIES IN THE MARKET OF READY FOOD

Novikova K. V., Pyankov V.V. and Zhikina N.A.

MARKETING MANAGEMENT SYSTEM OF CONTINUOUS CONTROL FOR INDICATORS OF EXPECTATIONS OF CONSUMERS AND USE OF " BIGE DATA"

Murtuzalieva T.V., Skorobogatykh Irina I., Roman Sidorchuk and Musatov B.I.

GEOGRAPHICAL ASPECT OF OPTIMIZATION OF RETAIL BUSINESS OF GAS STATIONS AND MARKETING POLICY OF VERTICALLY INTEGRATED OIL COMPANIES

Ivanova Alisa Y. and Belov Evgeny I.

STRATEGIC AND TACTICAL MARKETING IN DIGITAL ECONOMY

Zabelina Maria A. and Ivashkova N.I.

RISKS OF FORMATION AND MANAGEMENT OF THE BUSINESS REPUTATION AND IMAGE OF THE ORGANIZATION: EVALUATION OF THE TOPIC’S STUDY

M.K. Gusev