ASPECTS OF USING THE MARKETING MIX IN THE SPHERE OF PRESCHOOL EDUCATION

Chirkova Elena ()
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Chirkova Elena: Vyatka state agricultural Academy

Annals of marketing-mba, 2018, vol. 3

Abstract: The term «marketing mix» is one of the key in marketing. To date, there is a wide variety of constituent elements of this model. In the article various variants of the structural and technological toolkit of management by marketing of services on an example of preschool education are considered.

Keywords: marketing tools; marketing mix; preschool education. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_8_18

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