USE OF DECOMPOSITION EVALUATION OF FINANCIAL PRODUCT BY LEVELS OF MULTIATRIBUTIVE MODEL

Svetlana P. Azarova ()
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Svetlana P. Azarova: Financial University under the Government of the Russian Federation

Annals of marketing-mba, 2019, vol. 3

Abstract: The use of a multi-attribute model for the decomposition assessment of a financial product is considered. The author applies the multi-attribute model to financial products of various nature: mortgage loan, deposit, VHI, investment-speculation; traces differences in attributes at various levels of a multi-attribute product model.

Keywords: multi-attribute product model; decomposition assessment; financial product. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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