MARKETING OF INNOVATIVE STARTUP STAGES

Boris Tokarev ()
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Boris Tokarev: GUU

Annals of marketing-mba, 2019, vol. 3

Abstract: The article discusses the relevance of restructuring marketing at various stages of preparation and implementation of the startup. The model of innovative startup marketing is offered. It is shown that the change of stages of an innovative startup requires each time to adapt the principles of marketing, reconfigure the set of tools, change priorities, setting new tasks for startups.

Keywords: marketing; startup; startup stages; innovation. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_13_19

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