ART IN BRAND SPACE

Ekaterina S. Kusova ()
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Ekaterina S. Kusova: St. Petersburg State University

Annals of marketing-mba, 2018, vol. 3

Abstract: This article reveals the essence of the brand, analyzes the approaches to the definition and attributes of the brand, provides its classification. The work deals with the creation of the brand, the range of services provided by the brand to the owner and the consumer, in relation to the art brand.

Keywords: brand; branding; communication; art-brand. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_5_18

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