PROBABLE TRANSFORMATIONS OF PRACTICE OF MARKETING ACTIVITIES IN RUSSIA

Sergey N. Andreev ()
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Sergey N. Andreev: PREU

Annals of marketing-mba, 2019, vol. 3

Abstract: The article is devoted to the problems of changing the practice of Russian companies activities in the conditions of monopolization of the economy. It examines the display of this changes in the small? Medium and large businesses/ Particular attention is paid to the activities of marketing consulting companies in these conditions

Keywords: marketing practice; marketing management; marketing activity; competition; monopolization; marketing consultants. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_2_19

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