GEOGRAPHIC INFORMATION SYSTEMS IN THE MARKETING OF BUSINESS STRUCTURES

Roman Sidorchuk

Annals of marketing-mba, 2019, vol. 1

Abstract: In work some conceptual issues of using geographic information systems in marketing. The basic terms and uses of geo-marketing are presented. The current trends of value binding of consumer preferences to geodata are highlighted. The article defines the terms geomarketing, spatial data, geo-information and GIS from a marketing point of view. As an example. A brief analysis of the marketing component “Business Navigator SME. Some features of this support system based on geomarketing are critically described and recommendations are given for its improvement.

Keywords: geomarketing; geo-marketing; geographic information systems; small business; medium business; entrepreneurship. Business Navigator. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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