RTM PERSONALIZATION OF THE OFFER IN REAL TIME BY THE EXAMPLE OF A TELECOMMUNICATION MARKET

Olga O.Grineva and Alexander P.Tsivlin ()
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Olga O.Grineva: PREU
Alexander P.Tsivlin: MTS PJSC

Annals of marketing-mba, 2019, vol. 3

Abstract: The article discusses the issues of personalization of offers in the market of cellular communication services, analyzes the market development prospects, describes the components of the concept of “real-time marketing”, the possibilities of its use to increase the attractiveness of the offer for telecommunication services consumers.

Keywords: real-time marketing; RTM; relationship marketing; telecommunications services consumers; offer personalization (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_5_19

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