GEOGRAPHICAL ASPECT OF OPTIMIZATION OF RETAIL BUSINESS OF GAS STATIONS AND MARKETING POLICY OF VERTICALLY INTEGRATED OIL COMPANIES

Ivanova Alisa Y. () and Belov Evgeny I. ()
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Ivanova Alisa Y.: Plekhanov Russian University of Economics
Belov Evgeny I.: Project Manager «OMT-Konsalt»

Annals of marketing-mba, 2018, vol. 2

Abstract: In this article, we consider petroleum product retail sales optimization principles relative to their spatial nature. We suggest a technique that allows to evaluate the feasibility of expanding the park of gas stations.

Keywords: Gas station; retail market of motor fuels; vertically integrated oil company; spatial analysis. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_3_18

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