ORGANIZATIONAL CULTURE: BASIC CONCEPTS AND ELEMENTS

Nadegda M. Starobinskaya () and Boris O. Baltykov ()
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Nadegda M. Starobinskaya: Herzen’s Russian State Pedagogical University
Boris O. Baltykov: Russian State Hydrometeorological University

Annals of marketing-mba, 2019, vol. 1

Abstract: The article considers organizational culture as an immanent part of organization theory in the New Economy. The article discusses the basic concepts of the components of organizational culture, highlights the reasons for increasing interest in it in the 80s of the twentieth century. The article shows some characteristics and basic elements of an organizational culture.

Keywords: marketing; internal marketing; organizational culture. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_8_19

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