PECULIARITIES OF FORMING ATTRACTIVENESS OF THE TERRITORY OF THE CITY FOR TOURISTS

Rita Y. Stytsiuk () and T.P. Rozanova ()
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Rita Y. Stytsiuk: Financial University under the Government
T.P. Rozanova: Financial University under the Government

Annals of marketing-mba, 2019, vol. 3

Abstract: The article presents the results of a study of the features of the formation of the attractiveness of the territory of large cities for the development of the tourism industry. Define current trends in urban marketing. The functions of urban marketing are formulated, as well as modern mechanisms and tools for promoting a metropolis. It is concluded that in the context of the globalization of the economy, large cities compete fiercely in the market in an attempt to attract investment, business, residents and tourists. In this regard, urban marketing is an integral part of urban planning, as well as the basis of its competitiveness. A well-developed marketing strategy can help the city to unleash its competitive advantages.

Keywords: marketing; metropolis; territory; attractiveness; tourist; resources; trends; strategies (search for similar items in EconPapers)
Date: 2019
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