FEATURES OF MARKETING ACTIVITIES IN THE MARKET OF WEB DEVELOPMENT

Korobkov S.A. ()
Additional contact information
Korobkov S.A.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2018, vol. 4

Abstract: This article explores the specifics of marketing activity in the field of web development. The features of conducting marketing activity in different directions and in various channels are being considered. It is shown that marketing activities in the field of IT have much in common with web development itself, and the study of marketing information by high-tech web development companies contributes to an increase of marketing effectiveness.

Keywords: internet marketing; processing of marketing information; handling customer applications; marketing decisions making; internet marketing results analytics (search for similar items in EconPapers)
JEL-codes: M38 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v4_18/Korobkov.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_4_18

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().