THE EXPERIENCE OF TEACHING ON THE STUDENT TEAM CONSULTING PROCESS IN THE INSTITUTE OF MARKETING AT THE STATE UNIVERSITY OF MANAGEMENT (SUM)

Igor V. Semenov ()
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Igor V. Semenov: Institut marketinga GUU

Annals of marketing-mba, 2019, vol. 3

Abstract: The article deals with the twenty-year experience of teaching marketing courses at the Institute of Marketing in the SUM with using of the student team consulting technique which has originally developed in the USA. At first the author specifies the importance and peculiarities of considering the marketing people as the company’s management consultants due to their professional ability to work in the cross-functional team. Then the list of successfully implemented SCT projects is provided for the explanation of their influence on educational results and tasks of developing new marketing courses. In conclusion the article suggests discussion questions and future investigations in this field.

Keywords: active learning; cross-functional team; marketing students; student team consulting (STC); teambuilding techniques. (search for similar items in EconPapers)
JEL-codes: A22 D79 I25 J24 M31 (search for similar items in EconPapers)
Date: 2019
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