MARKET IDENTIFICATION AND ITS PARAMETERS FOR DEVELOPING CONSUMER VALUE

Petr Y. Nevostruev ()
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Petr Y. Nevostruev: РЭУ им. Г.В. Плеханова

Annals of marketing-mba, 2019, vol. 3

Abstract: The existing approach to the definition of the market consider it primarily as a special relationship between seller and buyer. However market is more likely to represent the number of buyers willing and able to pay for the offered goods. Market assessment can be made on 4 parameters: PAM, TAM, SAM, SOM. These parameters shows the essence of the modern approach to market matching, which significantly increases the effectiveness of marketing planning.

Keywords: market; marketing; volume; capacity (search for similar items in EconPapers)
JEL-codes: D47 (search for similar items in EconPapers)
Date: 2019
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