MARKETING MANAGEMENT SYSTEM OF CONTINUOUS CONTROL FOR INDICATORS OF EXPECTATIONS OF CONSUMERS AND USE OF " BIGE DATA"

Murtuzalieva T.V. (), Skorobogatykh Irina I. (), Roman Sidorchuk and Musatov B.I. ()
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Murtuzalieva T.V.: Plekhanov Russian University of Economics
Skorobogatykh Irina I.: Plekhanov Russian University of Economics
Musatov B.I.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2018, vol. 2

Abstract: The article examines the results of the research work "Analysis of measures implemented by transport companies in Moscow that provide transport services to the population and aimed at improving the quality of services, including analysis and assessment of the quality of services provided by the Moscow Central Ring and the Metro" external grant. The research authors developed a methodology for managing the system of continuous monitoring of consumer expectations and using "large data".

Keywords: Quality of transport service; Continuous control system (SNK); SNC management levels; Control functions and procedures; Effective business process management; Internal control; Execution of control procedures; Transport service quality standards; Norms differentiators (search for similar items in EconPapers)
Date: 2018
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