BRANDING CITIES: BASIC CONCEPTS AND EXAMPLES OF STRATEGY IMPLEMENTATION

Polina K. Dragun ()
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Polina K. Dragun: St. Petersburg State University

Annals of marketing-mba, 2018, vol. 4

Abstract: In modern conditions of market economy, city branding is the main factor in attracting investments in the city economy. At the heart of the town branding is the idea of conveying to the general public an idea of the uniqueness of the territory. The article describes the basic concepts of city branding and gives examples of the use of city branding.

Keywords: territory branding; city brand; typology of the brand; branding concept; branding. (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v4_2_18

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