PLANNING COSTS ON MARKETING AND EVALUATION OF THEIR RESULTS IN RUSSIAN COMPANIES

Boris V. Musatov ()
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Boris V. Musatov: Plekhanov Russian University of economics

Annals of marketing-mba, 2019, vol. 1

Abstract: The article discusses the importance of planning costs for marketing activities and evaluating their effectiveness. Analyzes the results of research methodological support calculations of marketing costs and their performance in Russian companies.

Keywords: marketing costs; planning methodology; marketing cost effectiveness; marketing profit, questionnaire, strategic planning. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_5_19

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