Annals of marketing-mba

2010 - 2023

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().

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2015, volume 2

METHODOLOGICAL AND METHODICAL SUPPORT OF STRATEGY ANALYSIS IN THE MANAGEMENT OF SMALL BUSINESS

Filobokova L.Y.

THE POSITION OF RUSSIA IN THE WORLD ARMS MARKETS

Tuliakova I.R.

BREAKTHROUGH POSITIONING STRATEGY: USAGE AT THE ENTERPRISE LEVEL RUSSIAN PHARMACEUTICAL CLUSTER

Pashkus V.Y. and Pashkus N. A.

ANALYSIS OF AUTHORITATIVE PUBLICATIONS: FREE PRESS (RUSSIA) AND THE ECONOMIST (UK)

Kiseleva A.A.

NEGATIVE CONSEQUENCES OF INFORMAL LOBBYING IN ECOMOMY OR WHY WE NEED LOBBYING LAW

Zyuzina L.A.

PERSPECTIVES OF LOW-COST AIR TRANSPORT DEVELOPMENT IN RUSSIA

Drobinin D. and Korenkova Y.

NEW ECONOMY: APPROACHES, FEATURES, SOCIAL SPHERE DEVELOPMENT

Babicheva E.E.

RESOURCE-BASED APPROACH FOR THE MANAGEMENT OF SERVICE COMPANY

Surgikova A.V.

BENCHMARKING AS A TOOL FOR IMPROVING THE MANAGEMENT OF ORGANIZATIONS OF SECONDARY VOCATIONAL EDUCATION IN THE CONTEXT OF EXECUTION OF THE STATE PROGRAM "DEVELOPMENT OF EDUCATION IN MOSCOW"

Sosnitskiy K.M.

THEORETICAL - METHODOLOGICAL ASPECTS OF RELATIONSHIP MARKETING CONCEPTS AND THE CONCEPT OF ENTREPRENEURSHIP

Sidorchuk R.R.

COMPREHENSIVE ASSESSMENT OF THE LEVEL OF SOCIO -ECONOMIC DEVELOPMENT OF THE SIBERIAN FEDERAL DISTRICT

Levina E.I., Kortyukova A.S. and Minakova E.A.

2015, volume 1

INTELLIGENCE RESEARCH IN CONCIERGE SERVICES DOMESTIC service "Luxe"

Roman Sidorchuk and A. Kudryashova

MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONS

I. Sharova and K. Sharova

THE INTRODUCTION OF EVALUATION SYSTEMS IN THE CUSTOMER SERVICE THE ENTERPRISE SECTOR COMPANIES

I. Sharova

ORGANIZATION OF PRIMARY DATA COLLECTION SYSTEM ON THE EXAMPLE OF THE STUDY OF URBAN PASSENGER TRANSPORT IN MOSCOW

D. Efimova, A. Belyaev, V. Vasaladze, E. Vorontsov and S. Kolesov

Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research

Roman Sidorchuk and Irina Skorobogatykh

2014, volume 3

TYPES AND SOURCES OF VALUE CREATION WITHIN THE CONTEXT OF COMPANY MANAGEMENT

N.A. Kolesnik

THE NEWEST ECONOMIC POLICY AND ECONOMIC SECURITY

A.A. Kirillovskaya

APPLICATION OF SERVICE QUALITY EVALUATION METHODS TO THE INDUSTRIAL SERVICES

E.I. Karyakin

NEW INSTRUMENTS OF ECONOMIC POLICY: POLITICAL LOBBYING

L. A. Zyuzina

THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)

Y. N. Gladkikh and E. E. Chepurnykh

MODERN ASPECTS OF THE DEVELOPMENT OF THE ORGANIZATIONAL STRUCTURE OF THE UNIVERSITY

Y. N. Gladkikh and V. P. Sozykina

INNOVATION, SMALL BUSINESSES AND STIMULATE THE DEVELOPMENT OF YOUTH ENTREPRENEURSHIP IN RUSSIAINNOVATION, SMALL BUSINESSES AND STIMULATE THE DEVELOPMENT OF YOUTH ENTREPRENEURSHIP IN RUSSIA

Gregova Elena and O. L. Rubzova

MDIRECT DELIVERIES FROM EUROPE

A. O. Veselova and J. V. Pristupina

ADVERSE SELECTION IN THE MARKET OF CULTURAL VALUES AND WAYS TO OVERCOME IT

Bulina Anna O.

MODERN TOOLS OF PRODUCT PROMOTION OF MILITARY-INDUSTRIAL COMPLEX

I. R. Tuliakova and M.S. Chesnokova

THE VALUE OF MARKETING AS A SCIENTIFIC CATEGORY

Roman Sidorchuk

APPLICATION TECHNIQUE OF THE INVESTMENT ATTRACTIVENESS AND COMPETITIVENESS ANALYSIS OF THE ART FACILITIES TO THE SEGMENT RUSSIAN PAINTING

M. V. Pashkus

USING THE MECHANISM OF HARMONIZATION OF RELATIONS AND CONFLICT RESOLUTION IN THE IMPLEMENTATION OF ECONOMIC INNOVATION IN EDUCATION SYSTEM

Natalia A. Pashkus

QUALITY OF LIFE: CONCEPTS, APPROACHES AND ASSESSMENTS

V.Y. Pashkus and T. S. Krasnikova

IMPROVE THE QUALITY AND EFFECTIVENESS OF EDUCATION IN THE NEW ECONOMY

A. A. Koltsova and N. M. Starobinskaya

2014, volume 2

Features of investment in the russian art market: from the use of public sector management concepts to fundraising

V. Pashkus

Competitiveness of innovative companies in the new economy: the russian in the postcrisis period

Natalia A. Pashkus

Japanese management in the XXI century: analysis and problems of adaptation

V. Pashkus

Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)

Maltseva N. V. and Kerzina E. A.

Marketing research: global trends in the market of additional professional education

Ledentcova E. A. and Galieva E. M.

Promotion marketing activities in universities

Guseva I.B. and Ledentcova E.A.

Quality of business environment in Slovakia from the point of view of small enterprises

Gregova Elena

Institutions in the new economy

Bulina Anna O.

Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)

Vorob'eva K.V., Gromova V.A. and Kel'bakh E.I.

Added value of enterprise – the valuation of its work

Babynina Halina

Higher education institution brand as a factor of its competitiveness

Bonchukova Daria A., Ermakov Yuri and Chesnokova Maria S.

Tools of social media marketing in the management of small furniture enterprises

Asludinova Larina

Marketing research of the market of Perm commercial foreign language centers

Chugunova E. A. and Ledentcova E. A.

Coaching as crown of globalization

Fedorov Alexander U.

The main directions of small and medium business development in Russia

Urazgaliev Vladimir S.

State regulaton of defense industry: the theory and reforming in Russia

Tuliakova Irina R.

Economic policy on the threshold of the new economy: approaches to determining, content, dichotomies

Timchuk Boris S.

Ways of using marketing tools within publishing houses to create dynamic communication system

Surgikova Anna V.

Analysis of commercial real estate market of Perm city (challenges and prospects of development)

Sluzhaeva Svetlana S. and Veselova Anna O.

Tourism in Perm region: problems and prospects

Petukhov Dmitry A. and Veselova Anna O.