METHODOLOGICAL AND METHODICAL SUPPORT OF STRATEGY ANALYSIS IN THE MANAGEMENT OF SMALL BUSINESS

Filobokova L.Y. ()
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Filobokova L.Y.: MSTU n.a. N.E. Bauman

Annals of marketing-mba, 2015, vol. 2

Abstract: Traditional methods of economic analysis does not fully meet the modern needs of strategic management. The purpose of strategic analysis is to ensure the efficiency of strategic management as a system for timely identification of changes and problems, their calculation and measurement, to develop measures to prevent, neutralize, or adapt the managed system with the aim of achieving strategic success. Thus, both in foreign and in domestic economic literature has not yet formed a holistic conceptual model of strategic analysis in small business, it is not justified, the methodology has not been developed methodological approaches adapted to the peculiarities of entrepreneurship in small organizational-legal forms of management involving the use of managerial innovations aimed at improving the competitiveness and sustainable development. The survey results in the formation of a conceptual model of the development of the strategic analysis in the management of small business, its methodology and formalized methodological approaches to the subject of this article

Keywords: small business; management; strategic analysis (search for similar items in EconPapers)
JEL-codes: L1 (search for similar items in EconPapers)
Date: 2015
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