THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)

Y. N. Gladkikh () and E. E. Chepurnykh ()
Additional contact information
Y. N. Gladkikh: Marketing department of Perm State National Research University
E. E. Chepurnykh: Department of Economic of Perm State National Research University

Annals of marketing-mba, 2014, vol. 3

Abstract: In this article the analysis of used tools of communication policy of FGBOU VPO «Perm State University». Recommendations were formulated on the basis of results of research, these recommendations are directed on increase in efficiency of advertizing policy of a higher educational institution.

Keywords: advertising of education; policy of communication; higher education institution brand (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.marketing-mba.ru/article/v3_14/Gladkikh2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_5_14

Access Statistics for this article

More articles in Annals of marketing-mba from Department of Marketing, Marketing MBA (RSconsult) Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().