Tools of social media marketing in the management of small furniture enterprises

Asludinova Larina ()
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Asludinova Larina: Bryansk State Academy of Engineering and WoodTechnology; advertising department of Toyota Center Bryansk

Annals of marketing-mba, 2014, vol. 2

Abstract: The article is devoted to the peculiarities of using the tools of social media marketing in the management of small furniture enterprises. The article describes the opportunities they provide and solve problems involving qualitative improvement of such enterprises.

Keywords: internet marketing; social media marketing; tools; management of small furniture company. (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2014
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