MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONS

I. Sharova () and K. Sharova
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I. Sharova: Plekhanov Russian University of Economics
K. Sharova: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 1

Abstract: The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions

Keywords: Customer service; key performance indicators; customer service; customer loyalty and satisfaction. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_4_15

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