Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)

Vorob'eva K.V. (), Gromova V.A. () and Kel'bakh E.I. ()
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Vorob'eva K.V.: Perm State National Research University
Gromova V.A.: Perm State National Research University
Kel'bakh E.I.: Perm State National Research University

Annals of marketing-mba, 2014, vol. 2

Abstract: One of modern ways of implementation of business activity is opening of office shops - show-rooms. For definition strong and weaknesses of one of such companies "California" authors made SWOT analysis and market research as a result of which need of improvement of outdoor advertizing for the purpose of increase of competitiveness of shop was formulated is conducted. By results of research the draft of the advertizing concept for a period of 1 year which main objective there was an increase in a client stream at 10% was made.

Keywords: business activity; advertizing; show-room; involvement of buyers; goods advance; competitiveness increase; advertizing concept; market research. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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