THE INTRODUCTION OF EVALUATION SYSTEMS IN THE CUSTOMER SERVICE THE ENTERPRISE SECTOR COMPANIES

I. Sharova ()
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I. Sharova: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 1

Abstract: This article deals with raising the company's management and strengthen its competitive advantage in the market through the introduction of customer service and building a system of evaluation of service quality. The system of KPI's for the unit responsible for customer service company.

Keywords: Customer service; key performance indicators; customer service; customer loyalty and satisfaction. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_3_15

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