Annals of marketing-mba

2010 - 2023

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().

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2014, volume 1

The role of small business innovation models russian economic development

R. R. Sidorchuk

2013, volume 3

Russian art-market: features of formation and basic problems

M. Pashkus

New economy: innovative marketing strategies and competitiveness

V. Pashkus

Promotion of innovations of russian universities: approaches and strategies

N. Pashkus

Research of preferences of consumers of household filters for water purification by the fokus-grupp method

E. Medvedeva, A. Blyumina and V. Piskunov

Prospects of development of the market of functional food

E. Radosteva and T. Kalacheva

Use of the system of franchising as a means of development (on the example of the regional company LLC «City of Coffee»

Y. Gladkikh and D. Sadikova

Content and the concept of agricultural clusterin the modern economy (the case of beef cluster)

D. Bukhalov and V. P'yankov

Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)

O. Timofeeva, E. Iksanova and M. Kuvardina

Experimental verification of the control mechanism of marketing activities of small consulting organization

A. A. Kirushkin

Activities aimed at the development of youth predprinimatelstva: round table organized by the Department and the Faculty of Marketing Plekhanov Russian University of Economics

Roman Sidorchuk

Defining the range of rates to control the size of revenues

D. Efimova

New marketing techniques: creative advertising

M. Chesnokova

Marketing of high school: challenges and evaluation of problems

D. Bonchukova and N. Starobinskaya

This paper defines the factors influencing the formation and development of the agricultural business. Determined by the nature and content of the agricultural enterprise and entrepreneurs. The results of studies of the conditions of formation and development of agrarian business in the Leningrad region

A. Ulimbashev

Features of cross-cultural cooperation in a globalizing world

A. Ivashkevich

Informational economy: specific features and challenges of monopolization

T. Kotsofana

Multicultural universities in Russia and their competitiveness

Y. Ermakov

Marketing research of the competitive strategies of the main product retail networks of Perm

E. Kel'bakh and A. Kocharyan

Transformation of institutions in the new economy

A. Bulina

2013, volume 2

The GEMBA-management role in bank culture

K. Novikova, E. Kerzina and D. Nekrasova

Innovation capacity: state support and innovation false

A. Kirillovskaya and Y. Ermakov

PRODUCT PROMOTION IMPROVEMENT

M. Diakonidze and V. Pyankov

Adverse selection in various insurance markets and the ways to deal with it (the experience of practical research)

V. Dengov and E. Melnikova

Desk research of niche markets–markets red lead

I. Skorobogatyh, Roman Sidorchuk, O. Grinyova, V. Kaderova and E. Sergeeva

Innovative client-oriented technology of «Savings bank of Russia»

E. Goldyrev and E. Kuznetcova

Information asymmetry on markets of cultural goods

A. Bulina

Strategic marketing and competitiveness of high school

D. Bonchukova and N. Starobinskaya

Price substantiation and calculation for implementation of the price/quality strategy into production

H. Babynina

Deliberative model management and self-organization systems in the global institutional transformation of the socio-economic development

V. Zinchenko

AN ENTERPRISE COMPETITIVE STRATEGY DEFINITION ON THE EXAMPLE OFJSC “CONFECTORY ENTERPRISE “PERMSKAYA

M. Chesnokova

Food market modern tendencies

I. Prokopiev and E. Yasireva

Russian agro industrial enterprises competitiveness in the modern economy

I. Prokopiev and O. Timofeeva

New marketing technology: transfer of basic value as an effective mechanism of impact on stakeholders

N. Pashkus

Investments in art: opportunities and challenges

M. Pashkus

Public sector in the new economy

V. Pashkus

Problems of the consumer market in Ukraine

I. Novoitenko

JSC “ALFA-BANK” marketing policy. problems and perspectives

A. Kirillov, E. Kuznetcova and M. Martirosian

Business environment and Russian Small Business

E. Kerzina and L. Farahutdinova

2013, volume 1

ACTIVE MARKETING STRATEGY IN THE EDUCATION MARKET:BREAKTHROUGH POSITIONING STRATEGY IN PROMOTING UNIVERSITY’S INNOVATIONS

Pashkus N.a and Pashkus V.

CRM-CONSEPTION AS THE BASIS FOR A BANK’S CUSTOMER-ORIENTED STRATEGY

K. Novikova and E. Nekrasova

PRODUCT PROMOTION IMPROVEMENT

M. Myrzina and A. Melekhina

MODERN TENDENCES IN THE METHODS OF MARKETING RESEARCH APPLICATION

V. Mokhnatkina and E. Starikova

LOGISTIC SYSTEM DEVELOPMENT PROBLEMS IN RUSSIA

E. Medvedeva and A. Savintseva

MECHANISM OF MARKETING ACTIVITY LOW CONSULTING ORGANIZATION

A. Kiryushkin

DEVELOPMENT OF STATE-PRIVATE PARTNERSHIP AS THE POSSIBLE WAY OF OVERCOMING OF MISTRUST OF THE POPULATION TO THE POWER

A. Chupryakova and P. Kosinskiy

PROBLEMS OF INNOVATION AND COMPETITIVENESS OF SMALL SCALE BUSINESS IN SLOVAKIA

E. Gregova

EFFECTS OF ADVERSE SELECTION ON THE MARKET OF CULTURAL VALUABLES

A. Bulina

AN ENTERPRISE COMPETITIVE STRATEGY DEFINITION ON THE EXAMPLE OFJSC “CONFECTORY ENTERPRISE “PERMSKAYA

V. Pyankov and S. Akimova

THE OPPOSITION BETWEEN REGIONAL AND LOCAL VENDORS

V. Shushakova

MODERN MARKETING TOOLS IN THE NEW ECONOMY: EXPERIENTIAL MARKETING

M. Chesnokova and Kirillovskaya A.

OPTIMIZATION BY REDUCING ITS ASSORTMENT CATEGORIES

A. Khatskelevich and L. Tyakina

GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN

Fedorovih P.

BRAND OF EDUCATIONAL INSTITUTION AS A FACTOR OF COMPETITIVENESS

E. Serkova

SUBSTANTIATION OF THE BUSINESS IDEA OF THE DEVELOPMENT OF GOLF AND SPORTS IN THE SYSTEM OF RAISING THE QUALITY OF LIFE OF THE POPULATION OF RUSSIAN

D. Selinsky

Business environment and Russian Small Business

O. Rubzova