CRM-CONSEPTION AS THE BASIS FOR A BANK’S CUSTOMER-ORIENTED STRATEGY

K. Novikova () and E. Nekrasova ()
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K. Novikova: Doctor of Economics, professor, head of marketing department, Perm State National Research University
E. Nekrasova: student marketing department, Perm State Agricultural Academy

Annals of marketing-mba, 2013, vol. 1

Abstract: The article is devoted to the customer-oriented approach to commercial bank management using CRM-conception (customer relationship management conception). The article reveals the stages of customer-oriented strategy implementation into the bank’s work.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_8_13

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