The GEMBA-management role in bank culture

K. Novikova, E. Kerzina () and D. Nekrasova ()
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K. Novikova: marketing Perm State National Research University
E. Kerzina: marketing Perm State National Research University
D. Nekrasova: student Perm State Agricultural Academy

Annals of marketing-mba, 2013, vol. 2

Abstract: The article is devoted to the concept of bank culture, the content of its under systems and elements. Moreover the article reveals the experience of Japanese concept “gemba - kaidzen” usage in the trading bank staff management and suggests the mechanism of its implementation with the aim of banking services quality improvement and expenses optimization.

Keywords: bank; bank culture; bank management; workplace; self-discipline; motivation; standardization. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_9_13

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