Distribution of unique information as a basic marketing tool territory (on the materials of Lisva urban district, Perm territory)

O. Timofeeva (), E. Iksanova () and M. Kuvardina ()
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O. Timofeeva: Perm State National Research University, marketing department
E. Iksanova: Perm State National Research University, marketing department
M. Kuvardina: Perm State National Research University, marketing department

Annals of marketing-mba, 2013, vol. 3

Abstract: The role of the distribution of unique information as a basic tool for marketing territory. The expediency of the limitations of the target audience informing potential tourists and investors. The effective means of propagation of the unique information, which entail the increase of the prestige of the territory on the materials Lisva city district.

Keywords: marketing; unique information; public awareness; attracting tourists; attracting investors; sites for investors; Internet marketing; information technology. (search for similar items in EconPapers)
Date: 2013
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