New economy: innovative marketing strategies and competitiveness

V. Pashkus ()
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V. Pashkus: economic theory and economic policy department of the St. Petersburg State University

Annals of marketing-mba, 2013, vol. 3

Abstract: The article deals with aspects of doing business in the new economy and the main factors of competitiveness in new economic environment. This paper focuses on the marketing policy in the sphere of innovation, examines the case of “3M” company.

Keywords: new economy; competitiveness; innovation development; marketing policy. (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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