Experimental verification of the control mechanism of marketing activities of small consulting organization

A. A. Kirushkin ()
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A. A. Kirushkin: Entrepreneurship and commerce department of the St-Petersburg State polytechnic university

Annals of marketing-mba, 2013, vol. 3

Abstract: This article contains results of testing the new mechanism of managing marketing activity of a small consulting organization, proposed in the previous author’s article (see Journal Marketing MBA, 2013, issue 1). The testing was done with computer simulating the organization’s activity with several initial data. The simulations have given recommendations on managing marketing activity of small consulting organizations.

Keywords: marketing; consulting; marketing-management; decision making; simulating (search for similar items in EconPapers)
JEL-codes: C63 M10 M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_1_13

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