GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN

Fedorovih P. ()
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Fedorovih P.: graduate student Marketing department, Perm State National Research University

Annals of marketing-mba, 2013, vol. 1

Abstract: The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.

Keywords: customer acquisition at the lowest cost; guerrilla marketing; advertising budget reduction; steady growth. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_13_13

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